Slab Square Namov 7 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'PT Serif Pro' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, retro, assertive, industrial, editorial, collegiate, impact, legibility, retro feel, sturdy tone, headline voice, blocky, bracketed, wedge serif, ink-trap feel, compact.
A very heavy, high-contrast slab serif with compact proportions and strongly bracketed, wedge-like serifs that read as squared slabs at text sizes. Strokes are thick and confident, with tight interior counters and occasional pinched joins that create an ink-trap-like sharpness. Curves are broad and sturdy, while terminals stay blunt and flat, giving the face a carved, poster-like solidity. The overall rhythm is slightly irregular in a deliberate, punchy way, lending the alphabet a lively, stamped texture rather than a purely geometric finish.
Best suited for headlines and short blocks of copy where strong typographic color is desired—posters, covers, editorial titling, branding marks, and packaging labels. It can also work for signage or wayfinding where a sturdy slab-serif voice is needed, though its dense counters favor moderate-to-large sizes.
The font conveys a bold, no-nonsense tone with a retro display flavor—part headline newspaper, part varsity/industrial signage. It feels loud and authoritative, with a slightly rugged edge that suggests print-era heft and impact.
The design appears intended to deliver maximum impact with a classic slab-serif structure, combining print-era sturdiness with crisp, flat terminals and energetic bracketed serifs. It prioritizes bold presence and recognizability in display settings while keeping letterforms familiar enough for mixed-case text samples.
Uppercase forms feel stately and compact, while the lowercase keeps the same heavy color and sturdy joins, maintaining strong presence in mixed-case settings. Numerals are chunky and highly legible, matching the square-shouldered, slab-driven personality of the letters.