Slab Normal Roran 2 is a very bold, normal width, high contrast, upright, normal x-height font visually similar to 'Chift' by Alexandra Korolkova, 'Retro Voice' by BlessedPrint, 'ITC Cheltenham' by ITC, and 'Cheltenham Pro' by SoftMaker (names referenced only for comparison).
Keywords: headlines, posters, editorial, packaging, signage, sturdy, classic, confident, industrial, impact, authority, tradition, stability, legibility, blocky, bracketed, heavy, compact, authoritative.
A very heavy slab serif with pronounced, squared terminals and strong bracketed joins that soften the otherwise blocky construction. Strokes show clear contrast: verticals read weightier while curves and internal joins taper slightly, giving counters a carved, engraved feel. Proportions are relatively compact with large, dark counters and tight apertures, producing a dense texture in text. Letterforms are upright and stable, with broad slabs on capitals and firm, rectangular feet and shoulders throughout.
Best suited for headlines and short blocks where its heavy slabs and dense texture can carry impact without needing delicate spacing. It works well in editorial titling, posters, and packaging where a sturdy, traditional voice is desired, and it can also hold up in signage when set with ample size and breathing room.
The overall tone is assertive and traditional, with a workmanlike solidity that feels trustworthy and a touch old-school. Its dense color and prominent slabs evoke historical printing and headline typography, lending a confident, no-nonsense voice. The contrast and bracketing add a slightly refined, editorial edge rather than a purely utilitarian look.
The design appears intended as a dependable, high-impact slab serif that prioritizes strong presence and clear structure. Its combination of hefty slabs, bracketed transitions, and controlled contrast suggests a focus on authoritative display use while remaining consistent and readable in larger text settings.
In the sample text, the heavy weight creates strong horizontal emphasis from the slab serifs, producing a rhythmic, poster-like line texture. The numerals match the uppercase in mass and presence, maintaining a consistent, bold typographic color across mixed content.