Sans Normal Sumam 6 is a bold, normal width, medium contrast, italic, normal x-height font.
Keywords: headlines, branding, posters, packaging, advertising, dynamic, friendly, modern, sporty, confident, emphasis, display impact, modern tone, approachability, motion, slanted, rounded, soft terminals, high legibility, lively rhythm.
This typeface is a heavy, right-leaning italic with rounded, sans-like construction and smooth, continuous curves. Strokes stay mostly even with moderate thick–thin modulation, and terminals are generally soft and gently tapered rather than sharply cut. The uppercase forms are broad and stable with open bowls and counters, while the lowercase shows a more calligraphic flow, including single-storey forms and prominent descenders that add movement. Numerals match the overall slant and weight, with rounded shapes and sturdy, compact proportions that hold up well at display sizes.
It performs best in attention-grabbing roles such as headlines, logos, and brand accents where its strong italic angle and weight can be fully appreciated. It can also work for short paragraphs, pull quotes, and promotional copy when you want a lively, emphatic voice without sacrificing readability.
The overall tone is energetic and approachable, combining a modern, sporty slant with a friendly softness in the curves. It reads as confident and forward-moving, suitable for messaging that wants to feel active and contemporary rather than formal or restrained.
The design appears intended to deliver a bold, modern italic voice with rounded, accessible forms—prioritizing momentum and visual impact while keeping counters open and shapes clean for legibility.
Spacing appears intentionally generous for an italic, helping maintain clarity in running text despite the strong slant. The design’s rhythm is driven by repeated rounded joins and consistent curvature, giving it a cohesive, smooth texture across lines of text.