Sans Normal Sulag 11 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Conamore' by Grida, 'Dialog' by Linotype, 'Accia Flare' and 'Accia Sans' by Mint Type, 'Organic' by Positype, and 'Andulka Sans' by Storm Type Foundry (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, social media, friendly, casual, playful, handwritten, retro, approachability, informality, energy, display clarity, rounded, soft, lively, informal, bouncy.
A rounded italic sans with smooth, brush-like terminals and gently modulated strokes. Forms are built from broad curves and soft joins, with a consistent forward slant and a slightly bouncy baseline rhythm. Counters are open and generous, and round letters like O/C/G read as clean ovals while stems taper subtly at the ends, reinforcing a drawn feel. Uppercase is compact and sturdy, while lowercase shows more variation and movement, giving the overall texture a lively, variable rhythm in words.
Best suited to short, expressive settings such as brand marks, packaging callouts, posters, and headline or subhead work where a friendly italic voice helps carry tone. It also works well for quotes, invitations, and social content that benefits from an informal, human cadence rather than strict neutrality.
The tone is warm and personable, closer to a neat marker or sign-painting style than a formal text italic. It feels energetic and approachable, with a light retro flavor and a friendly, conversational voice.
The design appears intended to deliver an approachable italic sans with hand-drawn warmth while keeping letterforms clear and broadly familiar. Its rounded geometry and soft terminals aim to provide personality and motion without sacrificing legibility in display-sized text.
The numeral set follows the same soft, slanted construction, with simple, highly legible shapes and rounded turns. Dots and small details (like the i/j points) are compact and clean, helping the face stay readable despite its handwritten character.