Sans Normal Elmaw 3 is a regular weight, very narrow, low contrast, italic, short x-height font.
Keywords: headlines, subheads, posters, branding, magazine, sleek, modernist, editorial, kinetic, minimal, space saving, add motion, editorial edge, modern branding, condensed, oblique, monoline, airy, angular.
A sharply slanted, condensed sans with clean, monoline strokes and gently rounded terminals. The forms are tall and compressed, creating a tight horizontal footprint and a strong vertical rhythm. Curves are smooth and elliptical (notably in C, O, and the numerals), while diagonals in A, K, V, W, X, and Y feel crisp and slightly tensioned. Counters stay relatively open despite the narrow set, and the overall drawing remains restrained with minimal detailing.
Best suited to headlines, subheads, and space-constrained layouts where a narrow, slanted voice can add motion and emphasis. It also works well for branding, packaging, and magazine-style typography that benefits from a sleek, editorial texture. In longer passages it will read more as a stylistic text face than a neutral workhorse, especially at smaller sizes.
The strong forward slant and compressed proportions give the face a fast, purposeful tone that reads as contemporary and editorial. Its simplicity and even stroke weight keep it neutral and streamlined, while the narrow width adds urgency and a fashion-like edge. Overall it feels modern, efficient, and slightly dramatic without becoming decorative.
The design appears intended to deliver a compact, forward-leaning sans voice that conserves horizontal space while projecting speed and sophistication. Its minimal contrast and simplified shapes suggest an emphasis on clarity and consistency over ornament, targeting modern display and editorial applications.
Uppercase and lowercase share a consistent oblique angle and a cohesive, simplified construction. The lowercase shows compact bowls and short extenders relative to the tall capitals, contributing to a lean, economical texture. Numerals follow the same condensed, elliptical logic and appear designed to blend smoothly into text settings.