Sans Normal Melak 11 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Altivo' by Kostic (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, playful, retro, punchy, energetic, impact, motion, attention, branding, display, oblique, rounded, blocky, compact, soft corners.
A heavy, slanted sans with broad, rounded forms and a strongly forward-leaning stance. Strokes are thick and even, with smooth curves and softly squared terminals that keep counters relatively open despite the dense weight. The construction favors robust, simplified shapes (notably in bowls and diagonals), giving the face a compact, high-impact texture in words while maintaining clear, stable silhouettes across caps, lowercase, and numerals.
Best suited to short, high-impact settings such as headlines, event posters, sports or gaming branding, packaging callouts, and logo wordmarks where weight and slant can do the heavy lifting. It can work for brief display copy, but the dense color and strong angle make it less ideal for long-form reading at small sizes.
The overall tone is loud, upbeat, and athletic, with a poster-like confidence. Its rounded massing and pronounced slant add a playful, dynamic feel that reads as retro-leaning and attention-seeking rather than formal or restrained.
The design appears intended to deliver maximum visual impact with a fast, forward motion—combining a sturdy, rounded sans structure with an assertive slant for a contemporary sporty and promotional voice.
The font shows a strong emphasis on bold diagonals and chunky joins, which creates momentum and a slightly “cut” or sculpted feel in letters like S, Z, and the diagonally driven caps. Numerals match the same heavy, rounded logic, making mixed text-and-number settings feel cohesive.