Sans Normal Luret 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Equip' by Hoftype, 'Point Panther' by Sarid Ezra, 'Gogh' by Type Forward, and 'Inovasi' by XdCreative (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, playful, energetic, retro, impact, motion, approachability, display, chunky, rounded, slanted, bouncy, punchy.
A heavy, right-leaning sans with chunky, rounded forms and a strongly forward slant. The letterforms favor broad, oval counters and soft corners, with occasional sharp wedge-like terminals that add snap to the silhouettes. Curves dominate the construction, producing a smooth, inflated look, while diagonals in letters like K, V, W, X, Y, and Z feel assertive and compact. Spacing and proportions create a lively rhythm, with slightly irregular widths that keep word shapes animated rather than strictly uniform.
Best suited to short, high-impact settings such as headlines, posters, and punchy display copy where the weight and slant can drive attention. It can work well for sports and youth-oriented branding, event graphics, packaging callouts, and logo wordmarks that want a sense of motion and friendliness. For paragraph-length text, it’s most effective in brief bursts with comfortable leading to avoid visual crowding.
The overall tone is bold and upbeat, projecting speed and motion through its slant and compact, muscular shapes. It reads as friendly and approachable rather than formal, with a distinctly playful, poster-like confidence. The combination of rounded mass and sharp cuts gives it a sporty, attention-grabbing character with a mild retro flavor.
The design appears intended as a dynamic display sans that combines rounded, approachable geometry with energetic, angled cuts. Its goal is immediate visibility and a sense of movement, prioritizing bold word shapes and a lively rhythm for branding and promotional typography.
Round letters like O and Q show generous, smooth counters, while the Q’s tail and several angled cuts introduce a graphic, almost stamped quality. Numerals are similarly chunky and simplified, designed for impact more than delicate detail. In longer lines, the strong slant and dense weight create a continuous forward flow that benefits from ample line spacing.