Sans Normal Urlor 3 is a light, wide, high contrast, italic, normal x-height font.
Keywords: magazines, headlines, branding, packaging, posters, elegant, editorial, fashion, refined, airy, elegant italic, editorial voice, display refinement, modern sophistication, calligraphic, flowing, tapered, crisp, sleek.
A slanted, high‑contrast design with flowing, calligraphic construction and crisp tapered terminals. Curves are smooth and open, with rounded bowls and a consistent, forward rhythm; joins and transitions feel sharp where thick strokes meet hairlines. Uppercase forms are spacious and slightly expansive, while lowercase maintains a clear, readable skeleton with single‑storey shapes and a gently modulated baseline presence. Numerals follow the same contrast and incline, with delicate curves and thin entry/exit strokes.
Well suited to editorial typography, magazine headlines, and short-form display settings where contrast and slant can carry personality. It can also work for branding and packaging that aims for a refined, fashion-forward voice, especially at medium to large sizes where hairlines remain clear.
The overall tone is polished and expressive, combining a contemporary editorial feel with a subtle handwritten elegance. It reads as upscale and stylish, with enough crispness to feel modern rather than nostalgic.
Likely drawn to deliver an elegant, contemporary italic voice with strong contrast and a smooth, calligraphic rhythm. The design prioritizes sophistication and visual flair while keeping letterforms open enough for readable display text.
Stroke contrast is pronounced, so the lightest parts of letters and figures become a key visual feature, especially in diagonals and curved transitions. The italic angle and open counters create a sense of speed and sophistication, and the spacing in the sample text suggests it benefits from breathable layouts rather than dense settings.