Sans Normal Urlor 10 is a light, wide, high contrast, italic, normal x-height font.
Keywords: editorial, fashion, branding, headlines, posters, elegant, sophisticated, airy, elegance, motion, luxury, display focus, editorial voice, calligraphic, refined, swashy, flowing, delicate.
A slanted, high-contrast design with thin hairlines and thicker stems that taper into sharp, blade-like terminals. Forms are open and generously spaced, with wide proportions and an overall light color on the page. Curves are smooth and elliptical, while joins and stroke endings often resolve into subtle, calligraphic points; several letters show gentle entry/exit flicks that add motion without becoming ornate. The numerals and capitals keep the same sleek rhythm, pairing crisp diagonals and long, clean curves with minimal ornamental clutter.
Best suited to display settings where its thin hairlines and elegant contrast can be appreciated—magazine headlines, fashion and lifestyle branding, posters, and premium packaging. It can also work for short pull quotes or section headers, especially with comfortable tracking and ample line spacing.
The overall tone is polished and stylish, with a distinctly editorial feel. Its airy contrast and forward slant suggest speed and confidence, reading as upscale and contemporary while still nodding to classic calligraphic writing. The sharp terminals and flowing curves give it a poised, couture-like attitude.
The design appears intended to deliver a sleek, modern italic voice with a refined, high-contrast silhouette. It prioritizes elegance, motion, and an upscale presence, using sharp terminals and smooth, elliptical construction to create a distinctive editorial personality.
In the sample text, the high contrast and fine hairlines become more pronounced at smaller sizes, while the wide set and open counters help preserve clarity. The rhythm is smooth and continuous across words, and the italic angle is consistent, giving paragraphs a cohesive, streamlined texture.