Sans Normal Yara 8 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Surt' by Blaze Type, 'RF Dewi' by Russian Fonts, 'NeoGram' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, industrial, sporty, technical, utilitarian, retro, impact, clarity, durability, display, squared, sturdy, blocky, compact, octagonal.
A heavy, squared sans with rounded corners and frequent chamfered cuts that give curves an octagonal feel. Strokes are consistently thick with clean, flat terminals, producing a solid, uniform rhythm across the alphabet. Round letters like O, C, and G read as rounded rectangles with clipped corners, while diagonals (A, V, W, X, Y) are broad and stable, emphasizing a strong silhouette. Lowercase forms are simple and compact, with single-storey a and g and short ascenders/descenders that keep texture dense in running text. Numerals follow the same robust, geometric construction, with a roomy, easily read 0 and squat, blocklike figures overall.
Best suited to short, high-impact settings such as headlines, posters, logos, and packaging where its sturdy shapes can carry a strong visual identity. It also fits wayfinding and labeling applications that benefit from bold, simplified forms, and can work for subheads or callouts where dense texture is acceptable.
The overall tone is tough and functional, with an industrial, engineered character reminiscent of stenciled markings, machinery labels, and athletic or equipment branding. The clipped curves add a subtle retro-tech flavor while keeping the voice straightforward and no-nonsense.
Likely designed to deliver an assertive geometric sans optimized for display use, combining rounded construction with clipped corners to improve clarity and create a distinctive, industrial voice. The compact lowercase and robust figures suggest an emphasis on readability and consistency in prominent, attention-grabbing text.
The face favors wide internal counters and open apertures, which helps maintain legibility despite the heavy stroke weight. Its geometry stays consistent between uppercase, lowercase, and figures, creating a cohesive, signage-like presence.