Sans Normal Omdig 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akagi', 'Akagi Pro', 'Anago', and 'Macha' by Positype (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, ui labels, friendly, confident, modern, approachable, clean, approachability, clarity, modernity, impact, rounded, geometric, soft terminals, sturdy, compact.
A heavy, rounded sans with smooth, continuous curves and a firmly built, even stroke. Counters are open and generously shaped, while corners and joins are subtly softened, giving forms a gentle, geometric feel rather than sharp mechanical edges. Proportions are balanced with a steady cap height and a moderate x-height; spacing reads even and stable in text, with clear, uncomplicated letter skeletons.
Best suited for headlines and display sizes where its bold, rounded presence can carry a message with warmth and clarity. It also works well for branding, packaging, and signage that needs a modern, approachable voice, and for short UI labels where strong legibility and a friendly tone are desired.
The overall tone is friendly and contemporary, combining softness with authority. Its rounded shaping reduces harshness and adds approachability, while the solid weight keeps it confident and high-impact.
The design appears intended as a versatile, high-impact rounded sans that stays clean and readable while projecting a welcoming personality. It aims to deliver contemporary simplicity with softened geometry for broad, everyday use across brand and display contexts.
Round letters (like O, C, G, Q) keep a near-circular rhythm, and diagonals (A, V, W, X, Y) feel sturdy and controlled rather than razor-sharp. Numerals are straightforward and text-friendly, matching the alphabet’s rounded, robust construction.