Sans Normal Abmur 1 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Benton Sans', 'Benton Sans Pro', and 'Benton Sans Std' by Font Bureau; 'FF Infra' by FontFont; 'Lota Grotesque One' by Latinotype; and 'Lota Grotesque' by Los Andes (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, modern, clean, friendly, dynamic, utilitarian, clarity, legibility, modernity, speed, versatility, oblique, monolinear, open apertures, rounded terminals, generous spacing.
A clean oblique sans with monolinear strokes, rounded joins, and smooth, circular curves. The italic angle is consistent across caps, lowercase, and figures, giving the design a steady forward motion without becoming calligraphic. Counters are open and bowls are broadly drawn, while terminals tend to finish with soft, slightly angled cuts rather than sharp points. Proportions are balanced and readable, with a moderate x-height and clear differentiation between similar forms in text.
This font works well for interface labels, product UI, and general-purpose text where a clean italic voice is needed. It also suits branding, marketing collateral, and editorial callouts that want a modern sans without excessive stylization. For signage and presentations, the open forms and even color help maintain clarity at a range of sizes.
The overall tone is modern and approachable, combining straightforward neutrality with a subtle sense of speed from the oblique construction. Its rounded geometry keeps it from feeling harsh, making it suitable for contemporary interfaces and brand systems that want clarity with a mild, friendly character.
The design appears intended as a practical, modern oblique sans that prioritizes legibility and consistency while adding gentle dynamism. It aims to provide an italic companion that remains clean and neutral, with rounded geometry that supports contemporary digital and print use.
The rhythm in running text feels even and comfortable, with consistent stroke weight and well-controlled curves in letters like C, G, S, and the rounded figures. Numerals appear simple and contemporary, matching the letterforms closely and maintaining the same oblique stance.