Serif Normal Mahu 15 is a bold, wide, high contrast, upright, normal x-height font visually similar to 'Donatus' by Berthold, 'FF Kievit Serif' by FontFont, 'FS Sally' by Fontsmith, 'Maged' and 'Palatino' by Linotype, and 'Frasa' by Tokotype (names referenced only for comparison).
Keywords: headlines, editorial, book covers, branding, posters, authoritative, classic, formal, scholarly, impactful classic, authority, editorial voice, strong hierarchy, heritage tone, bracketed serifs, transitional, vertical stress, sturdy, crisp.
A robust serif with pronounced thick–thin modulation and strongly bracketed, wedge-like serifs. Capitals are broad and steady with crisp terminals and a slightly condensed internal rhythm, while round letters show clear vertical stress. Lowercase forms are compact with a moderate x-height, rounded bowls, and firm joins; details like the double-storey a and the single-storey g read as traditional and tightly constructed. Numerals are heavy and stable, with ample weight in curves and clear, sharply finished serifs on straight strokes.
Well suited to headlines and subheads where a classic serif voice needs maximum impact. It can also serve for editorial packaging, book covers, and identity work that benefits from a traditional, authoritative texture, especially in short to medium text blocks.
The overall tone is confident and traditional, with a newsroom or bookish gravity. Its heavy strokes and crisp serifs convey authority and seriousness, leaning toward an old-world, institutional feel rather than a casual or playful voice.
The design appears intended to deliver a conventional serif reading of tradition and credibility, but with extra visual force for modern editorial and promotional settings. Its reinforced weight, crisp detailing, and controlled proportions suggest a focus on strong hierarchy and assertive typographic color.
At display sizes the sharp serifs and strong contrast create a punchy, poster-like presence, while in paragraphs the dense weight and compact counters produce a dark, emphatic texture. The design stays consistent across letters, maintaining a disciplined rhythm and clear silhouettes even in complex forms like M, W, and R.