Serif Normal Pogaf 3 is a very bold, normal width, very high contrast, upright, normal x-height font visually similar to 'Franklin-Antiqua' by Berthold, 'Caslon Black EF' by Elsner+Flake, 'Candide Condensed' by Hoftype, 'Caslon Black' by ITC, and 'Caslon Black SH' by Scangraphic Digital Type Collection (names referenced only for comparison).
Keywords: headlines, posters, magazines, book covers, packaging, authoritative, editorial, classic, dramatic, formal, impact, heritage, readability, display, bracketed, ball terminals, scotch-like, sturdy, crisp.
A heavy, high-contrast serif with bracketed serifs and pronounced thick–thin modulation. Curves are full and rounded, with teardrop/ball terminals appearing in several lowercase forms, while vertical stems stay firm and straight. Counters are relatively tight at this weight, and the overall texture is dense but orderly, with clear stroke endings and a consistent, traditional serif rhythm across capitals, lowercase, and figures.
Best suited to display settings such as headlines, subheads, pull quotes, and titling where the bold color and contrast can carry impact. It can also work for short editorial blocks or prominent lead-in text, especially in print-like layouts, but will feel most comfortable when given generous size and spacing.
The font projects a confident, old-style editorial tone—serious, established, and slightly theatrical due to the strong contrast and weight. It reads as traditional and authoritative, with a vintage print flavor that feels at home in headline-driven typography.
The design appears intended as a traditional, high-impact serif for attention-grabbing typography—combining classic book/press cues with extra weight and contrast for strong presence in modern editorial and branding contexts.
Capitals are broad and stately with strong top serifs, and the lowercase shows a mix of sturdy structure and lively terminals that add character without becoming ornate. Numerals appear robust and display-oriented, matching the dense color and sharp contrast of the letters.