Sans Normal Uhbuw 1 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: editorial, books, magazines, newspapers, branding, traditional, bookish, formal, authoritative, readability, classic tone, print editorial, text setting, heritage feel, bracketed serifs, oldstyle figures, teardrop terminals, moderate stroke contrast, calligraphic.
A text-oriented serif with bracketed serifs, moderately modulated strokes, and a slightly calligraphic, oldstyle construction. Round letters are compact and sturdy, with smooth curves and a controlled, even color on the page. Terminals often finish in subtle teardrop or wedge-like shapes, and joins are gently braced rather than sharply geometric. Lowercase proportions feel balanced with a conventional x-height and clear counters, while the capitals are stately and evenly weighted for headlines and titling.
Well-suited to editorial design such as magazines, newspapers, and long-form reading where a traditional serif voice is desired. It also works for institutional or heritage-leaning branding, title treatments, and pull quotes where a confident, classic tone is useful.
The overall tone reads classic and editorial, with a quietly formal, literary character. It feels familiar and trustworthy, leaning toward traditional print typography rather than a contemporary, tech-forward voice.
The design appears intended to provide a familiar, readable serif voice with enough stroke modulation and terminal detail to feel crafted, while keeping letterforms disciplined for consistent text color and reliable setting in paragraphs and headings.
In the sample text, the font maintains a consistent rhythm and dense but readable texture at display sizes. Numerals show an oldstyle feel with varied heights and softer curves, reinforcing a bookish, text-family sensibility.