Serif Other Ipru 17 is a regular weight, normal width, very high contrast, upright, normal x-height font.
Keywords: headlines, magazine, branding, posters, packaging, editorial, fashion, dramatic, refined, stylish, impact, luxury, expressiveness, high-contrast, wedge serif, tapered, sharp, sculpted.
A high-contrast serif with crisp hairlines and weighty stems, showing an engraved, calligraphic stress that gives counters a teardrop and oval feel. Serifs read as sharp wedges and tapered terminals rather than flat slabs, with frequent flare and thinning into pointed ends. Uppercase forms are stately and slightly condensed in spirit, while the lowercase mixes traditional book shapes with more idiosyncratic curves and swashes, creating an uneven, lively rhythm. Numerals follow the same carved contrast, with prominent thick–thin transitions and delicate finishing strokes.
Best suited to display settings such as headlines, magazine spreads, and brand marks where its sharp contrast and tapered detail can be appreciated. It can also work for short editorial passages or pull quotes at larger sizes, and for premium-feeling packaging or invitations where a dramatic serif voice is desired.
The overall tone is elegant and theatrical, combining editorial polish with a slightly mischievous, decorative edge. Its strong contrast and pointed finishing details suggest luxury and drama more than quiet neutrality, making text feel curated and intentional.
The design appears intended to deliver an upscale, editorial serif look with heightened contrast and stylized terminals that add a decorative, contemporary twist. It prioritizes visual impact and character over strict restraint, aiming for a distinctive presence in display typography.
In running text the rhythm alternates between bold vertical strokes and extremely fine connectors, producing a sparkling texture with noticeable snap at joins and terminals. The character set shown balances classic serif proportions with occasional unexpected angles and hook-like endings that add personality.