Sans Normal Anrep 10 is a regular weight, normal width, low contrast, upright, tall x-height font visually similar to 'Gotham' by Hoefler & Co., 'Otoiwo Grotesk' by Pepper Type, and 'Grayfel' by insigne (names referenced only for comparison).
Keywords: ui text, body copy, editorial, product design, signage, clean, neutral, contemporary, friendly, readability, versatility, modern neutrality, clarity, geometric, rounded, even rhythm, crisp terminals, open counters.
A clean sans with predominantly geometric construction and smoothly rounded bowls, balanced by straight-sided verticals. Curves read close to circular in letters like O/C/G, while joins and terminals are crisp and unbracketed, keeping the texture tidy and modern. The lowercase shows a tall x-height with compact ascenders/descenders, producing a dense, efficient line in text. Overall spacing and stroke consistency create an even rhythm, with open apertures and counters that hold up well in continuous reading.
Well-suited to UI and app typography, product interfaces, and general-purpose body copy where clarity and consistent rhythm are important. Its neutral voice also works for editorial layouts, corporate communications, and straightforward signage or wayfinding where quick recognition matters.
The font conveys a straightforward, contemporary tone—unfussy and dependable, with a mild friendliness from its rounded forms. It feels practical rather than stylized, fitting designs that aim for clarity and approachability without drawing attention to the letterforms.
The design intent appears to be a general-purpose, modern sans that prioritizes readability and visual consistency across sizes. By combining geometric round forms with restrained detailing, it aims to serve as a versatile workhorse for both display headings and longer text settings without imposing a strong stylistic signature.
The numerals are simple and legible, matching the same geometric logic as the letters. Uppercase shapes stay stable and broad, while the lowercase maintains clear differentiation between similar forms, supporting quick scanning in paragraph settings.