Serif Normal Ihmup 2 is a regular weight, normal width, medium contrast, upright, normal x-height font.
Keywords: book text, editorial, magazines, reports, longform, classic, bookish, formal, literary, refined, readability, tradition, editorial tone, formal communication, bracketed, transitional, crisp, balanced, high-clarity.
A conventional serif with bracketed serifs, smooth stroke modulation, and a steady, even color on the page. Capitals are proportioned with a dignified presence and clear internal counters, while the lowercase maintains a readable rhythm with open apertures and straightforward, familiar forms. Terminals are crisp and slightly tapered, and the numerals align with a traditional text style that sits comfortably alongside mixed-case setting. Overall spacing appears measured and consistent, supporting a calm texture in paragraph composition.
Well-suited to book typography, editorial articles, and other long-form reading where a traditional serif texture is desired. It also fits formal documents and reports that benefit from a conservative, established typographic voice.
The font conveys a classic, literary tone—measured, trustworthy, and quietly formal. Its traditional details and controlled contrast suggest an editorial voice rather than a decorative one, leaning toward established, academic readability.
The design appears intended as a dependable, traditional text serif: prioritizing familiar letterforms, consistent spacing, and comfortable readability in paragraphs while retaining enough refinement for headings and display lines.
In the sample text, the type maintains clarity at larger text sizes with stable letterfit and clean joins, producing a composed line rhythm. The italics are not shown; the presented style reads as a restrained roman suited to continuous reading.