Sans Normal Loreh 7 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Muller' by Fontfabric, and 'Post Grotesk' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, confident, friendly, energetic, attention grab, dynamic voice, friendly impact, modern display, rounded, oblique, chunky, compact counters, soft corners.
A heavy, rounded sans with a consistent oblique slant and broad, blocky proportions. Strokes are monolinear and dense, with soft corner rounding and generous curves that keep forms smooth rather than angular. Counters are relatively compact (notably in a/e/o/p), giving the face a solid, ink-rich texture and strong color in text. Terminals are clean and sans-like, while diagonal structures (A, K, V, W, X, Y) feel sturdy and slightly compressed by the weight, reinforcing a bold, forward-leaning rhythm.
Best suited to large-scale typography where impact and momentum are desired—headlines, posters, social graphics, branding marks, and packaging. It can also work for short callouts, labels, and UI banners where a bold, friendly emphasis is needed, but its dense counters and strong slant make it less ideal for long-form reading at small sizes.
The overall tone is assertive and upbeat, combining athletic momentum from the slant with a friendly approachability from the rounded shapes. It reads as contemporary and attention-seeking, with a “headline-first” personality that feels energetic rather than formal.
The design appears intended to deliver a modern, energetic display voice: a bold, oblique sans that stays approachable through rounded geometry while projecting speed and confidence. It emphasizes strong texture and instant recognizability over neutrality.
The italic construction appears true rather than simply slanted, with cursive-like behavior in several lowercase forms and a lively, right-leaning cadence across words. Numerals match the letterforms in weight and roundness, maintaining a cohesive, punchy presence at display sizes.