Sans Superellipse Hinir 15 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'FF Good' by FontFont, 'Prelo Compressed' by Monotype, and 'Masserini' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, packaging, signage, branding, condensed, assertive, industrial, retro, space saving, high impact, display clarity, industrial tone, blocky, compact, rounded corners, ink trap-like.
A compact, heavy grotesque with tight proportions and a tall, poster-like stance. Strokes are uniform and robust, with corners subtly rounded and several joins showing small notch-like cut-ins that keep counters open in dense shapes. Curves are built from squared-off, superellipse-like bowls rather than perfect circles, giving O/C/G and the numerals a blocky, engineered feel. Terminals are mostly flat and clean, and the overall rhythm is vertical and punchy, with narrow apertures and compact counters that emphasize mass and solidity.
Best suited to headlines, titles, and short statements where condensed width and strong weight help maximize impact. It works well for posters, packaging fronts, labels, and signage that need quick recognition at a distance, and can add a tough, retro-industrial tone to branding. For longer copy, it is more effective in larger sizes with generous tracking and leading.
The font reads as loud and no-nonsense, with a utilitarian, headline-forward voice. Its condensed heft and squared curves evoke industrial labeling and mid-century display typography, projecting urgency and confidence rather than softness or elegance.
The design appears intended to deliver maximum presence in minimal horizontal space, combining a condensed skeleton with squared-round geometry for a distinctive, modern-industrial flavor. The notch-like join details suggest an effort to preserve clarity and counter openness under heavy weight, prioritizing legibility in bold display contexts.
Uppercase forms are especially monolithic, while lowercase maintains the same dense color with sturdy ascenders/descenders. Figures follow the same squared-round construction; the 0 is notably compact and the 2/3 have chunky, clipped curves. The overall texture is dark and consistent, so spacing and line breaks matter to avoid a wall-of-type effect in longer settings.