Sans Normal Hidad 2 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: branding, packaging, posters, social media, children’s media, friendly, casual, playful, approachable, hand-drawn, human touch, casual readability, friendly branding, approachability, rounded, soft, loose, informal, bouncy.
A rounded, monoline sans with gently irregular, hand-drawn contours and softened terminals. Strokes keep a consistent thickness while curves wobble slightly, giving counters and bowls an organic, sketched feel rather than geometric precision. Proportions are compact and readable, with open apertures and simple construction; capitals are clean and roomy, while lowercase forms lean more handwritten in their joins and bowls. Numerals follow the same relaxed, rounded rhythm with smooth curves and uncomplicated shapes.
Well suited to friendly branding, packaging, posters, and social media graphics where an approachable voice is desired. It also works well for children’s or educational materials and for short-to-medium text blocks that benefit from a casual, hand-rendered feel.
The overall tone is warm and personable, like neat marker lettering—cheerful without becoming childish. Its subtle irregularities add charm and informality, making text feel conversational and human rather than corporate or technical.
The design appears intended to mimic clean hand lettering while staying consistent enough for repeatable typesetting. Its rounded forms and subtle irregularity suggest a focus on warmth, accessibility, and an informal, contemporary tone.
Round punctuation and dots (notably on i/j) reinforce the soft, friendly character. Diagonals and curved joins show small variations that read as intentional, giving headings and short lines a lively, slightly bouncy texture while maintaining legibility.