Sans Normal Afdob 11 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Frutiger', 'Neue Frutiger', 'Neue Frutiger 1450', 'Neue Frutiger Cyrillic', 'Neue Frutiger Hebrew', 'Neue Frutiger Paneuropean', 'Neue Frutiger Thai', and 'Neue Frutiger Vietnamese' by Linotype and 'Neue Frutiger World' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, modern, dynamic, straightforward, emphasis, impact, momentum, clarity, modernity, slanted, clean, rounded, compact, crisp.
This typeface is a heavy, right-slanted sans with clean, low-contrast strokes and smooth, rounded curve joins. The forms feel compact and efficient, with open counters and a steady rhythm that keeps words cohesive at text sizes. Terminals are generally blunt and confident, while the slant adds forward motion without overly compressing the letterforms. Numerals match the letterweight and share the same sturdy, uncluttered construction.
It works especially well for headlines, posters, and branding where a bold, energetic slant helps create momentum and emphasis. The clear, uncomplicated shapes also make it suitable for short-to-medium marketing copy, packaging callouts, and graphic applications that benefit from a strong typographic presence.
The overall tone is energetic and direct, with a sporty, contemporary presence. Its weight and slant read as confident and action-oriented, lending a practical, no-nonsense voice rather than a delicate or ornamental one.
The design appears intended to deliver a robust, contemporary sans voice with an italic-driven sense of speed and emphasis. It prioritizes solid readability and visual impact through consistent stroke weight, open counters, and a cohesive, forward-leaning rhythm.
The italic angle is consistent across uppercase, lowercase, and figures, creating a unified texture in longer passages. Round letters maintain smooth circularity, while diagonals (like in K, V, W, X, Y, Z) stay sharp and sturdy, reinforcing a punchy, headline-friendly feel.