Sans Normal Obref 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Malva' by Harbor Type, 'Prostir Sans' by Kobuzan, and 'Blacker Sans Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, bold, retro, chunky, high impact, approachable tone, display emphasis, retro flavor, rounded, soft, bubbly, compact, sturdy.
A heavy, rounded sans with compact counters and broad, simplified shapes. Curves are smooth and generously radiused, while straight strokes end in blunt, slightly softened terminals, giving the letters a carved, poster-like solidity. The lowercase is robust with a single-storey “a” and “g,” a simple, rounded “e,” and short, thick joins that keep interior spaces tight and rhythmic. Numerals follow the same chunky construction, with round bowls and minimal contrast that maintains an even color across lines of text.
Best suited to headlines, posters, packaging, and branding where a strong, friendly voice is needed. It also works well for signage and short marketing copy, especially when paired with ample whitespace or a lighter companion typeface for body text.
The overall tone is friendly and extroverted, leaning toward a retro, display-driven personality. Its soft geometry and dense letterforms feel approachable and fun, with a slightly cartoonish confidence that reads as upbeat rather than formal.
The design appears intended to deliver maximum impact with a welcoming, rounded geometry—prioritizing bold presence and clear, simplified letterforms for display settings. Its consistent stroke weight and compact interior spaces suggest a focus on strong silhouette and high visual energy in large sizes.
At text sizes the dense counters and thick joins create a strong, dark texture; spacing and line breaks benefit from generous leading to keep paragraphs from feeling heavy. The rounded forms stay visually consistent across caps, lowercase, and figures, helping headings and short statements look cohesive.