Sans Normal Nymas 13 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Allotrope' and 'Altivo' by Kostic and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, friendly, playful, confident, retro, punchy, impact, approachability, display emphasis, brand voice, simplicity, rounded, soft corners, bulky, compact apertures, bouncy rhythm.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are consistently thick and smooth, with softened corners and slightly compressed apertures that create dense, high-impact letterforms. Curves are full and circular, terminals are blunt, and joins feel sturdy rather than sharp, giving the alphabet a cohesive, blocky silhouette across upper- and lowercase. Numerals match the same chunky construction, with simple, closed shapes and a uniform, poster-ready color on the page.
Best suited for display typography where weight and presence are desirable: headlines, posters, signage, packaging, and brand marks. It also works well for short, high-contrast phrases and playful editorial callouts, especially when set with generous spacing and ample size. For dense body text, its compact counters and heavy color are likely to feel overwhelming.
The overall tone is bold and friendly, with a playful, slightly retro warmth. Its soft geometry and dense forms feel approachable and energetic, emphasizing impact over refinement. The rhythm reads as upbeat and informal, making the type feel confident and attention-grabbing without becoming aggressive.
The design appears intended to deliver maximum visual impact with a friendly, rounded voice. By combining broad proportions with simplified, sturdy shapes, it aims to stay readable at large sizes while projecting a fun, approachable personality for contemporary branding and retro-leaning graphics.
Uppercase forms read particularly solid and billboard-like, while the lowercase keeps a round, personable texture. Tight counters and closed apertures increase the sense of weight and can reduce clarity at smaller sizes, but they reinforce a strong, unified typographic “blob” effect in display settings.