Sans Normal Obkiw 11 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry and 'NeoGram' and 'Nurom' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, bold, punchy, impact, clarity, approachability, modern utility, headline strength, rounded, blunt, compact, geometric, high impact.
A heavy, rounded sans with compact proportions and strongly simplified geometry. Curves read as near-circular with smooth joins, while terminals are mostly blunt and squared off, giving the shapes a sturdy, cut-from-solid feel. Counters are relatively tight (notably in B, P, R, 8, and 9), and the overall rhythm is dense and even, favoring big internal masses over delicate openings. The lowercase shows a single-storey a and g, a short-armed r, and a symmetrical, utilitarian t, all designed for uniform texture at large sizes.
Best suited to headlines, short statements, and display settings where weight and clarity are priorities. It performs well in branding, packaging, and signage that need a friendly but forceful voice, and it can add strong emphasis to UI labels or badges when used sparingly. For long text, its dense counters and heavy color suggest using larger sizes and generous spacing.
The font projects a direct, upbeat tone—confident and approachable rather than formal. Its rounded geometry and chunky silhouettes feel contemporary and pragmatic, with a “headline-first” attitude that reads energetic and emphatic.
The design appears aimed at delivering maximum impact with minimal fuss: a clean, geometric sans optimized for strong silhouettes and quick recognition. It prioritizes uniformity, sturdiness, and a contemporary feel that holds up well in bold, attention-grabbing applications.
The numerals follow the same solid, compact logic, with bold, highly legible silhouettes and minimal detailing. Diagonals (K, V, W, X, Y) are broad and steady, contributing to a stable, poster-like presence rather than a sharp, technical feel.