Sans Normal Numig 14 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Sharp Grotesk Latin', 'Sharp Grotesk Paneuropean', and 'Sharp Grotesk Thai' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, loud, sporty, impact, approachability, high visibility, modern branding, clarity, rounded, blocky, compact, sturdy, softened.
A heavy, rounded sans with broad proportions and compact internal counters. Curves are full and smooth, while joins and terminals are clean and mostly squared-off, producing a sturdy, block-like silhouette. The lowercase shows a large, dominant x-height with short ascenders/descenders, keeping lines visually dense; round letters like o/c/e stay very open in outline but with tight apertures. Numerals match the weight and width of the letters, with simple, punchy forms that hold their shape at display sizes.
Best suited to headlines and short statements where impact and clarity are priorities, such as posters, retail signage, packaging, and brand marks. It can work for UI labels or navigation when set large enough and spaced to avoid crowding, but it is less comfortable for long-form reading due to its dense texture.
The overall tone is bold and approachable, projecting confidence without feeling aggressive. Its rounded geometry and even rhythm give it a friendly, contemporary voice that reads as energetic and promotional.
The design appears intended to deliver maximum visual punch with a friendly, geometric feel—combining generous curves with sturdy, simplified construction for high-visibility communication.
In text settings the weight creates strong color and reduced whitespace between strokes, so it performs best with generous tracking and leading. The mix of rounded bowls and squared terminals gives it a slightly athletic, poster-ready character while maintaining straightforward legibility.