Sans Normal Labuh 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, ads, sporty, energetic, bold, modern, confident, impact, motion, brand punch, modern utility, headline strength, oblique, geometric, rounded, blocky, compact counters.
A heavy, oblique sans with broad, rounded forms and a forward-leaning stance. Curves are built from smooth, geometric arcs with compact inner counters, while terminals are clean and largely squared-off, giving a sturdy, engineered feel. Uppercase letters read as blocky and stable with generous horizontal mass; lowercase maintains simple single-storey constructions (notably the a and g) with tight apertures. Figures are similarly weighty and streamlined, matching the letterforms’ consistent stroke strength and tight interior space.
Best suited for headlines, promotional copy, and branded moments where strong presence and motion are desired. It works well for sports and fitness graphics, impactful packaging callouts, event posters, and attention-grabbing advertising, particularly at medium to large sizes where the compact counters remain clear.
The overall tone is assertive and kinetic, with the slant and dense shapes suggesting speed and impact. It feels contemporary and performance-oriented—more “headline punch” than quiet neutrality—while staying clean enough to feel professional rather than decorative.
The design appears intended to deliver maximum impact with a sleek, forward-leaning voice. Its geometric construction and dense interior spaces prioritize a solid typographic color and a sense of speed, making it well-matched to contemporary, high-energy visual systems.
The rhythm is driven by broad rounds (C, O, S) contrasted with angular diagonals (K, N, V, W, X), producing a dynamic texture in lines of text. Tight counters and small apertures can increase visual density, especially in smaller settings, but help the face hold up with strong color in bold display use.