Sans Normal Lobom 13 is a very bold, wide, low contrast, italic, tall x-height font.
Keywords: headlines, posters, sports branding, packaging, display ui, sporty, energetic, bold, modern, friendly, impact, motion, modernity, approachability, brand presence, rounded, oblique, chunky, smooth, punchy.
A heavy, oblique sans with broad proportions and compact internal counters. Forms are built from smooth, rounded geometry with squared-off terminals and a consistent, low-contrast stroke. Curves are full and sturdy, while diagonals and joins feel tight and muscular, creating a dense texture in words. Lowercase shows a large x-height with short extenders, supporting strong color and steady rhythm in running text and headlines.
Best suited to high-impact display work such as headlines, posters, sports and fitness branding, bold packaging callouts, and attention-grabbing UI banners or hero text. Its strong slant and wide stance help short phrases, logos, and promotional messaging feel fast and emphatic.
The overall tone is energetic and assertive, with a sporty, forward-leaning momentum. Rounded shapes keep it approachable, while the mass and slant add urgency and impact. It reads as contemporary and action-oriented rather than formal or delicate.
The design appears intended to deliver maximum punch with a modern, geometric feel, combining an athletic slant with rounded, friendly construction. It prioritizes presence and momentum in display settings while maintaining clean sans simplicity for straightforward readability.
At large sizes the chunky counters and generous curves give it a poster-like presence; in dense settings the weight can close up apertures, so it benefits from a bit of extra tracking and line spacing. Figures are bold and simple, matching the letterforms’ robust, rounded construction.