Slab Normal Unla 7 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Codename FX' by Differentialtype, 'Orgon Slab' by Hoftype, 'Hefring Slab' by Inhouse Type, 'LFT Etica Sheriff' by TypeTogether, and 'Eigerdals Slab' by insigne (names referenced only for comparison).
Keywords: headlines, editorial, posters, packaging, signage, retro, confident, rugged, friendly, emphasis, durability, clarity, editorial impact, vintage flavor, bracketed, wedge serif, rounded corners, calligraphic slant, ink-trap feel.
A sturdy italic slab serif with heavy, bracketed serifs and a compact, forward-leaning stance. Strokes are broadly even with softened joins and subtly rounded terminals, giving the letterforms a dense, print-forward color. The serifs read as thick wedges with gentle bracketing rather than sharp slabs, and many curves (notably in bowls and shoulders) are slightly squared-off for a robust rhythm. Counters are moderately open and the overall texture is tight and consistent, with a pragmatic, workmanlike construction.
Best suited to short-to-medium text at display sizes where its dense color and italic momentum can carry emphasis—headlines, pull quotes, and magazine-style layouts. It also fits branding and packaging that want a classic, durable voice, and signage where a strong silhouette and sturdy serifs help maintain clarity.
The font projects an assertive, editorial tone with a touch of vintage Americana. Its italic movement and chunky serifs create energy and emphasis without feeling delicate, making it feel confident, practical, and approachable.
The design appears aimed at delivering an emphatic italic slab voice that stays grounded and utilitarian, balancing a traditional serif framework with a heavier, more graphic presence for modern display use.
Uppercase forms are broad and steady, while lowercase shows a lively slant with sturdy stems and rounded details that keep the weight from feeling brittle. Numerals follow the same no-nonsense, heavy-ink attitude, maintaining consistent presence alongside text.