Sans Superellipse Kelo 7 is a very bold, very narrow, low contrast, italic, normal x-height font visually similar to 'Kufica' by Artegra, 'Bruon' by Artiveko, 'Curtain Up JNL' by Jeff Levine, 'Aureola' by OneSevenPointFive, 'Core Mellow' by S-Core, 'Hornsea FC' by Studio Fat Cat, and 'Goodland' by Swell Type (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, apparel, sporty, dynamic, aggressive, industrial, retro, space saving, speed emphasis, high impact, headline clarity, condensed, slanted, rounded corners, blocky, compact.
A compact, right-slanted sans with heavy, uniform stroke weight and tightly packed proportions. Letterforms are built from squared-off, rounded-rectangle curves, producing smooth superelliptical bowls and blunt, clipped terminals. Counters are small and vertical, with a rigid, engineered rhythm and a slightly uneven width pattern across glyphs that keeps the texture lively while remaining cohesive. Numerals and capitals carry the same condensed, forward-leaning structure for consistent impact.
Best suited to short, high-impact settings such as headlines, posters, sports identities, and energetic branding. It works well on packaging and apparel where a dense, forward-leaning wordmark can carry attitude and motion. For longer text, it will be more effective in large sizes and with generous tracking due to its compact counters and tight rhythm.
The overall tone is fast, assertive, and athletic, with a punchy, poster-like presence. Its slant and dense black shapes suggest motion and urgency, while the rounded corners soften the aggression just enough to feel contemporary rather than harsh. The look also nods to retro motorsport and action-title typography.
The design appears intended to deliver maximum impact in minimal horizontal space, pairing a condensed footprint with a built-in sense of speed. Rounded-rectangle construction and sturdy strokes prioritize bold signage clarity and a strong brand silhouette across letters and numerals.
The design relies on tight apertures and minimal interior space, so it reads as a strong silhouette at a distance and becomes more characterful as size increases. The italic construction feels integral (not a simple oblique), with forms and joins shaped to maintain stable counters despite the steep slant.