Slab Square Ersi 10 is a very bold, very wide, medium contrast, upright, tall x-height font.
Keywords: headlines, posters, packaging, signage, logos, playful, retro, chunky, friendly, impactful, display impact, retro flavor, friendly tone, sturdy slabs, poster voice, rounded, soft corners, blocky, bulky, bouncy.
A heavy, block-driven slab serif with wide proportions and a large x-height. Strokes are thick and low-contrast, with broad, square-ended slabs and generally blunt terminals, while corners are subtly rounded to keep the silhouette soft rather than rigid. Counters are compact and often circular or oval, and joins create dense, continuous black shapes that read strongly at display sizes. The overall rhythm is compact and weighty, with slight irregularities in internal cut-ins and notches that add a handmade, stamped feel without breaking the sturdy structure.
Best suited to display typography such as headlines, posters, event promotions, packaging, and storefront-style signage where strong texture and immediate impact matter. It can also work for short brand marks or logo wordmarks that want a friendly, vintage-leaning slab voice, but it’s less appropriate for long reading due to its dense weight and tight counters.
The font conveys a bold, upbeat tone with a distinctly retro, poster-like presence. Its rounded heft and chunky slabs feel friendly and approachable, while the dense color gives it an assertive, attention-grabbing voice. The result is confident and playful rather than formal.
This design appears intended to deliver maximum visual impact with a sturdy slab framework, while softening the geometry through rounded shaping and subtle cut-in details. The goal seems to be a nostalgic, print-inspired display face that stays legible at large sizes and projects an upbeat, approachable personality.
Wide capitals and rounded bowls (notably in C, G, O, Q) pair with strong slab anchoring, producing a stable, billboard-ready texture. In text settings the heavy weight quickly fills space, so it reads best with generous tracking and line spacing. Numerals match the letters’ bulk and share the same soft, blocky character.