Sans Normal Iszo 3 is a very bold, very wide, medium contrast, italic, tall x-height font visually similar to 'ATC Duel' by Avondale Type Co., 'Muller Next' by Fontfabric, 'Sharp Grotesk Latin' and 'Sharp Grotesk Paneuropean' by Monotype, and 'Heading Now' by Zetafonts (names referenced only for comparison).
Keywords: posters, headlines, sports branding, event promos, packaging, energetic, sporty, retro, playful, loud, impact, speed, branding, display, slanted, rounded, blocky, compact, inset cuts.
A heavy, slanted sans with broad, rounded forms and tightly enclosed counters. The design is built from chunky, elliptical strokes with a consistent forward lean, producing a fast, aerodynamic silhouette. Many letters show deliberate internal notches and cut-in details that create breaks in the mass, while joins and terminals remain smooth and blunt rather than sharp. The overall rhythm is dense and compact, with strong horizontal presence and sturdy, simplified geometry across caps, lowercase, and numerals.
Best suited to large-scale display typography such as headlines, posters, sports or motorsport-themed branding, and energetic event promotions. It also works well on packaging and social graphics where bold, kinetic shapes are meant to dominate the layout rather than recede into body text.
The font conveys speed and impact, with a confident, high-energy voice that feels sporty and attention-grabbing. Its rounded heft and stylized cuts add a playful, slightly retro display character reminiscent of racing, arcade, or action-oriented branding.
The design appears intended to deliver maximum impact with a sense of motion, using a strong forward slant and carved-in details to suggest speed. Its simplified, rounded construction prioritizes bold presence and brand recognition over neutral readability.
The distinctive cut-in accents and tight counters can reduce clarity at small sizes, but they add memorable texture at larger settings. Numerals match the letters in weight and slant, keeping a consistent, poster-like tone in mixed alphanumeric lines.