Sans Normal Lalew 14 is a very bold, wide, medium contrast, italic, normal x-height font visually similar to 'Another Grotesk' by Aleksandrs Golubovs, 'Salma Alfasans' by Alifinart Studio, 'Miguer Sans' by Jolicia Type, 'Jindo' by Nine Font, 'Genora Sans' by Pixesia Studio, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, advertising, energetic, sporty, assertive, modern, dynamic, impact, momentum, modern branding, emphasis, display readability, forward-leaning, compact, rounded, punchy, clean.
A heavy, forward-slanted sans with rounded, closed counters and a sturdy, compact build. Stroke endings are generally clean and slightly softened, with curves doing much of the shaping in letters like C, G, O, and S. The design keeps generous internal space for its weight, helping forms stay distinct in both uppercase and lowercase. Numerals follow the same robust logic, with strong, simplified silhouettes and minimal detail.
Best suited to attention-grabbing display settings such as headlines, posters, and promotional graphics where a bold, kinetic voice is needed. It also fits sports and lifestyle branding, event signage, and packaging where legibility at larger sizes and strong visual presence are priorities.
The overall tone is energetic and forceful, with a fast, athletic rhythm created by the consistent slant and dense blackness. It feels contemporary and promotional, leaning toward impact and momentum rather than restraint or delicacy.
The design appears intended to deliver maximum impact with a clean, modern sans structure, combining a strong weight and consistent slant to communicate speed and confidence while maintaining readable, rounded letterforms.
The lowercase shows a single-storey a and g, reinforcing a streamlined, modern texture. Wide capitals and rounded bowls give headlines a stable, billboard-like presence, while the italic angle adds urgency and motion across lines of text.