Script Hawo 7 is a bold, narrow, medium contrast, italic, short x-height font.
Keywords: branding, packaging, posters, social media, quotes, friendly, playful, casual, upbeat, inviting, approachability, handmade feel, cheerful display, informal branding, brushy, rounded, bouncy, fluid, looping.
A lively brush-pen script with a forward slant, rounded terminals, and smoothly swelling strokes that suggest quick, confident handwriting. Letterforms are compact and slightly condensed, with tight counters, soft curves, and frequent entry/exit strokes that help words flow together. Capitals are simplified but expressive, using broad curved gestures and occasional loop-like joins, while lowercase maintains a consistent rhythm with short extenders and gently bouncing baselines. Numerals match the script tone with curvy shapes and soft, tapered ends.
Well suited to short-to-medium display copy where a friendly handwritten voice is needed—brand marks, café menus, packaging callouts, posters, and social media graphics. It also works for pull quotes, invitations with an informal tone, and headings where legibility and personality should share equal weight.
The overall tone is warm and personable, balancing neatness with an informal, handcrafted charm. Its energetic curves and steady slant give it a cheerful, conversational feel that reads as approachable rather than formal.
The design appears intended to provide an easygoing brush-script look that feels hand-rendered yet controlled, offering a consistent, repeatable handwriting rhythm for modern display use.
Stroke endings tend to finish with rounded flicks instead of sharp cuts, reinforcing the brushy texture. Spacing is fairly tight in running text, and the connected feel increases as letters are set in words, creating a continuous, rhythmic line.