Sans Normal Pabos 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Mirai' by GT&CANARY; 'Avenir', 'Avenir Arabic', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next World', and 'Sultan Nahia' by Linotype; and 'SF Shabwa' by Sultan Fonts (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, friendly, confident, modern, approachable, punchy, impact, clarity, friendliness, modernity, simplicity, rounded, geometric, soft corners, sturdy, clean.
A heavy, rounded sans with smooth curves and softened terminals, combining near-circular bowls with straight stems. Counters are fairly open for the weight, and joins are clean with minimal modulation, giving a solid, even color on the page. The uppercase shows simple geometric construction (notably in C, G, O, Q) while the lowercase balances round forms with compact, sturdy stems; the single-storey a and g reinforce the geometric, contemporary feel. Numerals are broad and stable, with rounded shaping and consistent weight that matches the letters well.
This font is well-suited to bold headlines, brand marks, and packaging where a warm geometric voice is desired. It also works effectively for signage and promotional layouts, especially at medium to large sizes where the rounded shapes and strong rhythm read clearly.
The overall tone is friendly and contemporary, with a confident, poster-ready presence. Rounded details and open counters keep it approachable rather than austere, making it feel welcoming and straightforward.
The design appears intended as a modern, high-impact sans that stays friendly through rounded geometry and open internal spaces. It prioritizes clarity and strong presence for display use while remaining coherent in short blocks of text.
Spacing appears comfortably generous in the sample text, helping the dense weight remain readable in short paragraphs. Distinctive features include a geometric single-storey a and g, a compact r, and a clean, simple Q tail that avoids calligraphic flair.