Sans Normal Remam 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Madani' and 'Madani Arabic' by NamelaType, 'TT Norms Pro' by TypeType, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, ui labels, friendly, modern, approachable, confident, clean, clarity, approachability, modern branding, display impact, rounded, soft, geometric, chunky, open.
A rounded, geometric sans with sturdy strokes and smoothly blunted terminals. Curves are generous and circular (notably in C, O, Q, and the bowls of a, b, d, p), paired with straight-sided verticals that keep the rhythm stable and even. Counters are open and clearly defined, and joins are kept simple, giving the lowercase a single-storey build and a compact, readable texture in text. Numerals follow the same soft, robust construction, with clear shapes and minimal detailing.
Well suited to branding and headline work where a warm, modern sans is needed, and it can also perform for packaging, posters, and short UI labels thanks to its open counters and steady spacing. It’s most effective where clarity and approachability matter, especially at medium to large sizes.
The overall tone feels friendly and contemporary, with a soft, welcoming voice that stays confident at display sizes. Its rounded construction and calm rhythm suggest a casual, people-first personality rather than a technical or formal one.
The design appears intended to deliver a straightforward, geometric sans that reads clearly while projecting a softer, more personable character through rounded terminals and ample curves.
Spacing appears comfortably generous, helping the heavy forms avoid clogging in continuous text. The Q’s tail is simple and unobtrusive, and the lowercase set maintains consistent roundness and weight distribution, supporting a cohesive, brand-ready look.