Sans Normal Tomiy 10 is a very bold, wide, very high contrast, upright, normal x-height font visually similar to 'Layfort' by Identity Letters (names referenced only for comparison).
Keywords: headlines, posters, magazine, branding, packaging, editorial, dramatic, luxury, classic, confident, display impact, editorial tone, premium branding, dramatic contrast, modern classic, bracketed, crisp, sculpted, high-waisted, calligraphic.
A sculpted display face with sharply tapered joins and pronounced thick–thin modulation. Curves are full and round, while many terminals end in pointed, wedge-like cuts that create a crisp, chiseled finish. The capitals feel tall and formal with generous internal counters and a steady vertical stance; lowercase forms are compact and rhythmic, with distinct teardrop-like bowls and finely pinched connections. Overall spacing reads relatively tight for the weight, giving lines a dense, poster-like texture with strong word shapes.
Best suited to headlines, mastheads, and short statements where its contrast and wedge terminals can render cleanly. It works well for branding systems that want a premium, editorial feel—such as fashion, beauty, hospitality, and cultural events—particularly in large sizes and high-resolution print or screen contexts.
The tone is theatrical and upscale, combining old-world sophistication with a modern, high-impact presence. It suggests fashion/editorial headlines, premium packaging, and dramatic titling where contrast and sharp terminals can read as elegant rather than aggressive.
The design appears intended to deliver a refined, high-contrast display voice with a contemporary edge: round, classical proportions paired with sharp, tapered terminals for punch. It prioritizes memorable silhouettes and typographic drama for titling and brand expression.
Several glyphs introduce subtle calligraphic gestures—especially in curved letters—where hairline strokes sweep into heavy stems, creating a lively sparkle at larger sizes. Numerals and caps maintain consistent vertical stress and a coherent, polished silhouette that favors display readability over small-size text neutrality.