Sans Normal Agman 10 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Larrikin' by HeadFirst, 'Belle Sans' by Park Street Studio, 'Nauman Neue' by The Northern Block, 'Nuno' by Type.p, and 'Olivine' by URW Type Foundry (names referenced only for comparison).
Keywords: signage, branding, headlines, ui labels, packaging, modern, straightforward, neutral, confident, utilitarian, legibility, versatility, clarity, contemporary, geometric, clean, solid, compact, even.
This typeface presents clean, largely geometric letterforms with sturdy strokes and smooth, open curves. Rounds such as C, O, and G feel near-circular, while straight-sided letters like E, F, H, and N keep crisp terminals and clear, orthogonal structure. Proportions are compact and efficient, with counters that remain open and legible; joins and curves are handled with minimal modulation for a consistent, solid rhythm. The lowercase follows a simple, single-storey construction for a and g, with a short-armed r and a straightforward t, reinforcing an uncluttered, contemporary texture.
It performs well in headlines and short blocks of text where a strong, clear voice is needed, and it remains readable in mixed-case settings such as UI labels, navigation, and informational graphics. The sturdy shapes and open counters also make it a good candidate for signage and packaging where quick recognition matters.
The overall tone is modern and matter-of-fact, prioritizing clarity over personality. It reads as confident and practical, with a restrained, no-nonsense presence suited to clear communication and interface-like neutrality.
The design appears intended as a versatile, contemporary sans with an emphasis on straightforward construction, consistency, and high legibility. Its restrained forms suggest a general-purpose workhorse aimed at modern editorial and digital contexts.
Capitals have a stable, poster-like presence and maintain consistent widths across the set, while the lowercase keeps a calm, even color in paragraph text. Numerals are simple and highly legible, with open shapes and clear distinctions (notably 6/9 and 0/8).