Sans Normal Usbal 12 is a regular weight, normal width, medium contrast, italic, normal x-height font visually similar to 'Excentra Pro' by Mint Type (names referenced only for comparison).
Keywords: branding, editorial, magazines, advertising, ui text, clean, contemporary, dynamic, friendly, modernize, increase dynamism, improve readability, add friendliness, slanted, humanist, open counters, rounded terminals, crisp.
This typeface is a slanted sans with smooth, rounded curves and lightly tapered strokes that create a steady, readable rhythm. Letterforms show open apertures and generous counters, with a notably round O and clear, simplified construction across capitals. Terminals are mostly clean and gently rounded rather than sharply cut, and the figures follow the same flowing, oblique logic with uncomplicated shapes and consistent proportions. Overall spacing feels even and the forms maintain a cohesive, slightly calligraphic movement without becoming decorative.
It works well for branding and marketing where a clean, modern voice benefits from a sense of momentum. The slanted construction also suits editorial uses like magazine decks, pull quotes, and short paragraphs, and it can serve in UI or product text when a personable, contemporary tone is desired.
The tone is modern and approachable, with an energetic forward lean that suggests motion and clarity. Its softened curves keep it friendly, while the restrained detailing and consistent structure make it feel professional and contemporary rather than playful or retro.
The design appears intended to provide a versatile sans with an oblique voice that reads smoothly in text while adding energy for display use. Its emphasis on open forms and rounded curves suggests a focus on clarity and approachability without sacrificing a polished, modern finish.
Capitals read as straightforward and geometric-leaning, while the lowercase introduces a more humanist feel through rounded joins and open shapes. The oblique angle is consistent across letters and numerals, helping text blocks look cohesive and flowing in longer settings.