Serif Other Ubho 1 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, packaging, signage, retro, gothic, techno, quirky, poster, display impact, ornamental serif, thematic tone, logo voice, angular, beveled, chamfered, spurred, inscribed.
A decorative serif with tall, compact proportions and a predominantly straight-sided construction. Strokes are low-contrast and end in small wedge-like serifs and spur terminals, often formed by chamfered corners rather than smooth curves. Bowls and counters tend toward squared and rounded-rectangle shapes, giving the design an inscribed, slightly mechanical rhythm. The lowercase shows distinctive hooked and notched terminals (notably in forms like g, j, and y), while capitals mix softened curves with crisp angles, creating a consistent, architectural texture across the set.
Best suited to display settings such as headlines, posters, title cards, branding marks, and packaging where the angular serifs and notched terminals can carry personality. It also works well for short signage-style phrases or themed graphics where a retro or stylized atmosphere is desired.
The overall tone feels retro-futurist and gothic-adjacent: formal enough to read as “seriffed,” but stylized in a way that suggests signage, display titling, and ornamental lettering. Its sharp corners, subtle flares, and squared curves give it a slightly enigmatic, crafted personality rather than a neutral editorial voice.
The design appears intended to provide a distinctive serifed voice that bridges engraved or inscribed letterforms with a streamlined, geometric construction. Its consistent chamfering, spurs, and squared counters suggest a focus on strong silhouette and decorative texture for attention-grabbing typography.
Digit shapes echo the same squared-curve logic and chamfered detailing, helping the font maintain a unified voice in alphanumerics. In text, the dense rhythm and distinctive terminals create strong patterning, making it most effective when its decorative details can be appreciated rather than in small, continuous reading.