Sans Normal Jared 7 is a very bold, very wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, logotypes, sportswear, futuristic, tech, sporty, industrial, confident, impact, modernity, speed, brand presence, display clarity, rounded, geometric, extended, streamlined, blocky.
A heavy, extended sans with rounded-rectangle construction and broad, smooth curves. Strokes are monolinear and substantial, with soft corners and a slightly “scooped” feel in bowls and counters. The uppercase sits wide and stable, while the lowercase keeps a compact, utilitarian structure with single-story forms (notably a and g) and generous, oval counters. Terminals are clean and blunt, and diagonals in letters like K, V, W, X, and Y are sharp yet softened by the overall corner radius. Numerals echo the same wide, rounded geometry, with an open, horizontal emphasis in curved figures like 2, 3, 5, 6, and 9.
Best suited for display settings where width and mass can be used to command attention—headlines, posters, packaging titles, and strong branding systems. It also fits tech, gaming, automotive, and sports-themed identity work where a streamlined, futuristic voice is desired. For longer passages, it will be most effective at larger sizes and with comfortable line spacing.
The font conveys a modern, engineered tone—sleek, assertive, and distinctly contemporary. Its wide stance and softened geometry suggest a sci‑fi or automotive/athletics influence, balancing toughness with approachable roundedness. The overall impression is confident and high-impact, suited to bold statements rather than subtle text.
The design appears intended to deliver maximum impact through wide proportions, rounded-rect geometry, and uniform weight, creating a contemporary display sans that feels engineered and fast. It aims for legibility at large sizes while emphasizing a distinctive, modern silhouette in both caps and lowercase.
The design maintains strong horizontal emphasis, with wide bowls and flattened curves that create a fast, streamlined rhythm. Spacing appears open enough for display use, and the uniform stroke weight keeps letterforms visually consistent across caps, lowercase, and figures.