Sans Normal Dobug 15 is a light, wide, monoline, upright, normal x-height font visually similar to 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, neutral, friendly, minimal, versatility, clarity, modernity, legibility, neutrality, open, airy, geometric, rounded, unobtrusive.
A clean sans with even stroke weight and open, rounded construction. Curves are smooth and near-circular, while straight strokes stay crisp, producing a calm, balanced rhythm. Uppercase forms are simple and geometric, and the lowercase keeps generous counters with straightforward terminals; overall spacing feels comfortable and uncluttered, supporting clear word shapes in text.
This face performs well in interfaces and digital product typography where clarity and a calm texture are priorities. It also suits brand systems and editorial layouts that need a modern, neutral sans for headings and short-to-medium passages, and it can work in signage or presentations where clean, open forms improve quick recognition.
The tone is contemporary and restrained, with a friendly clarity that feels functional rather than expressive. Its smooth geometry reads approachable and orderly, making it suited to information-first typography without added attitude.
The design appears intended as a versatile, general-purpose sans that emphasizes simplicity, consistency, and legibility. Its geometric roundness and restrained details suggest a font built to integrate quietly across many contexts while maintaining a contemporary look.
Round letters (like O/C/G/Q) emphasize circular bowls and consistent curvature, while diagonal-heavy forms (V/W/X/Y) are clean and sharply resolved without decorative detailing. Numerals match the same minimalist logic, keeping forms open and easy to scan alongside text.