Sans Normal Nomir 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'FF Kievit' by FontFont, 'Mato Sans' by Picador, 'Monsal Gothic' by The Northern Block, and 'Leksikal Sans' by Tokotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, retro, bold, impact, approachability, display clarity, brand voice, soft, rounded, chunky, compact, bouncy.
A heavy, rounded sans with broad proportions and compact internal counters. Strokes are monolinear with softly eased corners and gently bulging curves, giving letters a slightly “inflated” silhouette. Joins and terminals are mostly squared-off but visually softened, producing a steady, blocky rhythm. Round letters (O, C, G) are oval and smooth, while diagonals (K, V, W, X) are sturdy and simplified to maintain uniform color. The lowercase is robust and tightly set, with short extenders and a single-storey a and g that keep the texture dense and punchy.
Best suited for headlines and short bursts of text where strong presence is needed, such as posters, storefront and event signage, packaging, and brand marks. It can work for short subheads or callouts in editorial layouts, but its dense texture and tight counters make it less ideal for long-form reading at small sizes.
The overall tone feels approachable and upbeat, like a modernized vintage display sans. Its weight and rounded construction read as confident and attention-grabbing, while the softened edges keep it friendly rather than aggressive. The slightly bouncy, compact shapes give it a casual, poster-like energy.
The design appears intended to deliver a warm, high-impact display voice: a rounded, heavy sans that stays clean and modern while borrowing some of the charm of retro, geometric signage. It prioritizes bold readability and friendly character over fine detail.
Numerals are bold and highly legible at display sizes, with rounded bowls and simplified joints that match the letterforms. The dense counters and thick strokes create strong page color, making spacing and line breaks visually prominent in paragraph settings.