Sans Superellipse Ishu 3 is a very bold, normal width, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, logos, sports branding, packaging, industrial, sporty, arcade, retro, assertive, impact, branding, display, utility, blocky, squared, rounded corners, compact, high-impact.
A heavy, block-constructed sans with squared, superellipse-like bowls and generously rounded corners. Strokes are thick and largely uniform, with rectangular counters and notched joins that create a machined, modular feel. Curves resolve into softened rectangles rather than true circles, and many terminals end flat, reinforcing a sturdy, engineered rhythm. Lowercase forms keep a compact, utilitarian structure with single-storey shapes and simplified details, while figures are wide, blunt, and built for strong silhouette recognition.
Best suited to short, high-impact text such as headlines, event posters, branding marks, product packaging, and sports or esports identity systems. It can also work for signage or labels where a strong, condensed block presence is desired, especially when paired with simpler body text.
The overall tone is bold and no-nonsense, projecting an industrial, game-like confidence. Its chunky geometry and softened corners evoke retro arcade graphics and sports or team lettering, balancing toughness with approachable roundness.
The design appears intended to deliver maximum visual punch through modular, rounded-rectangle construction and simplified, highly legible silhouettes. It emphasizes a cohesive, engineered aesthetic that stays consistent across uppercase, lowercase, and numerals for branding-forward display typography.
Distinctive cut-ins and step-like notches in several letters add texture and help differentiate similar shapes at display sizes. The font favors squared apertures and tight interior spaces, so it reads best when given adequate size and breathing room.