Slab Square Hisa 2 is a bold, wide, low contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, branding, signage, sturdy, retro, industrial, friendly, poster-ready, impact, nostalgia, robustness, legibility, utility, blocky, compact, chunky, soft-cornered, ink-trap feel.
A heavy, block-driven slab serif with broad proportions and flat, squared terminals. Strokes are largely uniform with minimal contrast, and corners show subtle rounding and occasional notches that create a slightly inked, punchy texture. Serifs read as thick slabs integrated into the stems, with a robust baseline presence and a steady rhythm in text. Counters are open and simplified, keeping letterforms clear at display sizes while retaining a deliberately chunky silhouette.
Best suited to display work such as posters, headlines, logos, and packaging where its thick slabs and blocky forms can read confidently. It can also support short passages or callouts where a sturdy, vintage-leaning voice is desired, particularly in print-like layouts.
The overall tone is confident and workmanlike, with a retro sign-painter and letterpress-adjacent feel. Its solid geometry and blunt endings convey practicality and strength, while the softened edges keep it approachable rather than severe.
The design appears aimed at delivering a bold, dependable slab-serif voice with a slightly worn or inked character, balancing clarity with a rugged, nostalgic texture. It emphasizes strong silhouettes and flat terminals for high-impact typographic presence.
Caps and numerals feel especially weighty and stable, with an even color across lines. Lowercase maintains a straightforward, utilitarian construction that prioritizes clarity over delicacy, giving paragraphs a dense, poster-style texture.