Sans Normal Derud 7 is a regular weight, narrow, low contrast, upright, normal x-height font.
Keywords: ui text, labels, forms, captions, wayfinding, modern, neutral, clean, technical, utilitarian, clarity, space efficiency, general purpose, information design, system utility, minimal, crisp, compact, straightforward, unembellished.
This typeface is a clean, compact sans with a straightforward, functional construction. Strokes stay even and consistent, with smooth, rounded curves paired to flat terminals and a largely monoline feel. Letterforms are slightly condensed, with tight internal spaces and a steady rhythm that keeps words visually cohesive. The design favors simple geometry—round counters in forms like O and e, firm verticals, and uncomplicated joins—resulting in a crisp, uncluttered texture in text.
It suits interface copy, product labeling, and compact informational layouts where space efficiency and legibility are priorities. It also works well for captions, navigation elements, and short bursts of text in dashboards, documentation, or signage systems that benefit from a neutral, controlled appearance.
The overall tone is modern and matter-of-fact, aiming for clarity over personality. Its compact proportions and restrained detailing give it a practical, technical flavor, suitable for information-forward settings where the typography should stay out of the way.
The design intention appears to be a versatile, no-nonsense sans meant for clear everyday typography. Its compact build and restrained shapes prioritize efficient set-width and reliable readability across mixed-case text and numerals.
Uppercase forms appear sturdy and controlled, while lowercase maintains a simple, contemporary structure with single-storey-style simplicity in several shapes and clean apertures. Numerals read as straightforward and consistent with the letterforms, supporting a cohesive typographic voice across alphanumerics.