Sans Normal Doram 7 is a light, wide, low contrast, upright, normal x-height font.
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, calm, versatility, legibility, clarity, modernity, simplicity, open, airy, geometric, even, minimal.
A clean sans with open, rounded construction and smooth curves paired with straightforward, straight-sided joins. Strokes appear consistent throughout, with a restrained, low-contrast rhythm and generous internal counters that keep forms clear at text sizes. Terminals are mostly plain and unembellished, contributing to a crisp silhouette; curves in letters like C, G, O, and S read as neatly controlled rather than calligraphic. Overall spacing feels relaxed and readable, with a balanced mix of circular bowls and simple verticals that keeps the texture even across lines.
Works well for user interfaces, product copy, and general-purpose typography where consistent legibility is needed. Its clean structure also suits brand systems and signage that benefit from an unobtrusive, modern tone, and it holds up in longer passages thanks to open counters and even spacing.
The tone is neutral and contemporary, leaning toward a friendly clarity rather than a stark or technical feel. Its simplicity and open shapes give it an approachable, understated voice suited to everyday interface and editorial contexts.
The design appears intended as a versatile, contemporary sans for broad everyday use, prioritizing clarity, neutrality, and smooth geometric coherence across uppercase, lowercase, and numerals.
Lowercase forms show clear differentiation and tidy punctuation in the sample text, maintaining a steady color across mixed-case settings. Numerals appear straightforward and legible, matching the same smooth, rounded logic as the letters.