Sans Normal Dogug 1 is a light, wide, low contrast, upright, normal x-height font visually similar to 'Cy Grotesk' and 'Cy Grotesk Std' by Kobuzan (names referenced only for comparison).
Keywords: ui text, branding, editorial, signage, presentations, clean, modern, airy, friendly, neutral, clarity, simplicity, modernity, versatility, monoline, open counters, rounded, geometric, crisp.
A monoline sans with clean, rounded construction and a broadly geometric feel. Strokes stay even and delicate, with smooth joins and open counters that keep forms readable at small to medium sizes. Curves are generous and circular (notably in O/C/G), while terminals appear clean and unadorned, producing a crisp, contemporary rhythm. Uppercase proportions feel spacious and steady; lowercase forms are similarly open, with simple, single-storey shapes and a straightforward, unforced structure.
This font suits interface copy, dashboards, and product typography where a clean, unobtrusive voice is needed. It also works well for contemporary branding systems, headings and subheads in editorial layouts, and clear signage or wayfinding, especially when paired with ample spacing.
The overall tone is modern and neutral with an airy, approachable presence. Its light touch and smooth geometry convey clarity and restraint rather than drama, making it feel calm, friendly, and contemporary.
The design appears intended to provide a simple, modern sans optimized for clarity and an even reading rhythm, leaning on rounded geometry and consistent strokes to stay legible while maintaining a polished, contemporary look.
The figures follow the same rounded, monoline logic as the letters, with soft bowls and consistent stroke weight. The alphabet shows a balanced mix of round and straight elements, giving text a smooth texture and an even, uncluttered color on the page.