Sans Normal Ilrim 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Artegra Sans', 'Artegra Soft', 'Dexa Round', and 'Habanera' by Artegra; 'Loew Next' and 'Loew Next Arabic' by The Northern Block; and 'Puck' by Type.p (names referenced only for comparison).
Keywords: branding, packaging, posters, headlines, signage, friendly, playful, approachable, soft, modern, approachability, clarity, modernity, playfulness, versatility, rounded, chunky, geometric, bubbly, high-clarity.
A heavy, rounded sans with generously curved terminals and corners that give every stroke a soft, cushioned finish. The forms lean geometric, with circular bowls (O, o, 8) and simplified construction throughout, while counters are open and clean for strong legibility. Proportions feel sturdy and slightly expanded, with broad curves and minimal modulation that keep texture even in paragraphs. Lowercase letters use single-storey shapes (notably a and g), reinforcing an informal, contemporary look; numerals are similarly rounded, with smooth, continuous curves and friendly endpoints.
Well suited to branding systems that want friendliness and clarity, as well as packaging and consumer products where rounded forms signal approachability. The sturdy shapes and even color work effectively for posters, large headlines, and signage, and the smooth texture remains readable in short-to-medium text blocks such as UI labels, feature callouts, and promotional copy.
The overall tone is warm and upbeat, combining a kid-friendly softness with a contemporary, product-minded polish. Its rounded geometry reads welcoming and non-threatening, making it feel casual, inclusive, and easy to approach. The weight and smoothness also give it a confident, poster-ready presence without becoming harsh.
The font appears designed to deliver a modern, rounded voice that is both highly legible and emotionally warm. Its simplified geometry and consistent soft terminals suggest an intention toward versatile, contemporary display use with an inviting, informal character.
The design maintains a consistent rounding strategy across joins and terminals, producing a cohesive rhythm in both all-caps headings and mixed-case text. Curves dominate over sharp diagonals, and the repeated circular motifs help the font feel unified from letters to numerals.