Sans Normal Imdug 14 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Marlin Sans', 'Marlin Soft', and 'Marzano' by FontMesa and 'Core Sans AR' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, chunky, soft, bold, approachability, impact, simplicity, cheerfulness, rounded, bubble, compact, geometric, smooth.
A heavy, rounded sans with soft terminals and broad, cushiony curves. Strokes are consistently thick with minimal modulation, and corners are generously radiused, producing a smooth, inflated silhouette. Counters are relatively small and rounded, while spacing is steady and the rhythm feels compact and dense. The lowercase shows single-storey forms (notably a and g) and simplified construction; the uppercase is clean and blocky with rounded joins and a straightforward, geometric feel. Numerals match the same bulbous, high-impact construction for strong visual continuity.
Best suited for display typography such as headlines, posters, signage, and bold branding where a friendly, rounded voice is desired. It can work well on packaging and social graphics thanks to its strong shapes and soft tone, especially in short phrases and large sizes.
The overall tone is upbeat and approachable, with a toy-like softness that reads as friendly rather than technical. Its weight and rounded geometry give it a cozy, confident presence that feels informal and welcoming, making it suited to expressive, lighthearted communication.
The font appears designed to deliver maximum visual impact with an approachable, rounded character. Its simplified forms and consistent, heavy strokes suggest an emphasis on clarity, warmth, and personality in display-oriented applications.
The design favors silhouette clarity over interior openness, so it gains impact at display sizes and in short bursts of text. Round punctuation and dots (e.g., i/j) reinforce the soft, playful voice, and the wide proportions help maintain legibility in bold settings.